Starting a business takes courage and strategy. Entrepreneurs consider every detail, including market research, before they take the risk. What if a tool could help you forecast future trends, hone your brand, and discover how to appeal to customers? A tool that also enables you to identify and overcome limitations? JP Morgan knew what astrologers have always known. We can draw upon the symbolism of astrology to optimize pathways to success.
Your chart is like a road map for your life, and it’s unique to you. The chart of someone born on the same day as you will have slight differences. It shows the details of your life, including how you earn money or what career you feel called to do. It hints at the influence of your family of origin on your adult life. It even shows challenging patterns in relationships, health challenges, or ways you limit your success. Of course, astrology is one part of a bigger picture when we factor in culture and family background, but it’s a factor to consider when looking for how to become more successful in life.
Planets move in synchronistic cycles, and those cycles repeat themselves over and over. Think of them like weather patterns. If you see a storm front moving in, you make sure you have your umbrella. So, too, an astrological transit can indicate certain conditions for our life —new beginnings, opportunities, or challenging circumstances. Because these cycles, like weather patterns, offer similar themes throughout our lives, we can make an educated forecast for what’s coming next in our lives. In that respect, it’s different from fortune telling or other divination tools.
Let’s look at an example. Saturn moves around the zodiac roughly every 29 years, returning to the same place it was at the time of your birth. Saturn represents our responsibilities, duties, and work. At 29 years old, we hit our Saturn return and often reassess our commitments, make career changes, or settle down. I think of it as the adulting transit. Every seven years, Saturn makes a quarter-turn of that cycle, and we face reality, identifying limitations and focusing on what will last.
You can follow faster cycles, too, like that of the moon. It changes signs every two and a half days, moving around the zodiac every 28 days. When I first started studying astrology in college, I worked as a waitress. I studied my astrological calendar for the moon’s placement each day. I could predict the flow of business just by following the moon. When the moon was in an air sign (Gemini, Libra, or Aquarius), we were busier, and the customers stayed longer to socialize. Customers ordered more comfort foods when the moon was in Taurus or Cancer, and they tended to be more generous with tips when the moon was in a fire sign (Aries, Leo, or Sagittarius). Other servers would ask about my predictions at the start of the shift, and I was right most of the time.
That exercise helped me better learn the nuances of each sign because I could see them in action, and I recommend it to anyone who wants to learn more about astrology. The best way to learn is to feel it by being clued into the astrology of the day. We experience it in our everyday lives, whether we realize it or not. When we become aware of the daily astrology, we flow with the cosmos rather than being in resistance.
Your Business has a Birthdate.
Your business has a birthdate, too. Every business starts at a specific moment in time. We can look at a chart for your incorporation date, for the day you collected your first dollar in a brick-and-mortar store, or when you launched your website. Your business chart shows you everything you need or need to know to be successful. You can choose a birthdate for your company to make the most of good astrological signatures, and I have done this for several clients. When you select a birthdate for your business in a process called election, it’s like planning a big event when the weather’s more likely to be sunny and mild. While we will encounter things beyond our control in business, we can elect a chart that supports weathering those unforeseen circumstances and coming out stronger on the other side.
Here are some points to consider when looking at your or your company’s chart:
- Your sun represents your brand. It’s how your company shines its light in the world.
- The moon is one of the most significant factors in a business chart because it shows what would most effectively appeal to your customers and clients.
- Mercury relates to communication, public relations, and the day-to-day marketing and advertising functions of a business.
- Venus represents finances and shows our collaborators.
- Mars represents the motivation and drive for success, as well as what kinds of conflicts you have.
- Jupiter is the planet of opportunity and expansion. It relates to faith and generosity. In a business, the sign and house indicate where to find helpful people.
- Saturn shows our limitations, but often those limits are based in fears and perceptions, and by challenging those limitations, we reach mastery.
Through astrology, you can learn from the past to shape your future. As your birth chart provides a template for living, your company’s chart is a resource to help you strategize for success.
Rachel Lang is a professional astrologer, healer, and psychic medium who works with both individuals and businesses. She holds a Master’s degree in Theology from Loyola Marymount University with an emphasis on Feminist Theology and Ethics. Rachel works with a variety of clients, including celebrities, tech startup entrepreneurs, executives, activists, students, among others. Her unique sessions combine astrology with psychic mediumship. In addition to her standing as the Vice President of the Los Angeles chapter of the National Council for Geocosmic Research (NCGR) and the Outreach Director for the international board of NCGR, Rachel is also certified as an advanced psychic medium through the Lisa Williams International School of Spiritual Development. She leads presentations, teaches classes, and hosts astrologically-driven workshops on topics such as relationships and money. She writes a monthly horoscope column for the Omega Institute’s Omega News and LVBX Magazine. She contributes to a variety of publications, including Bustle, Well+Good, Romper, and more. On September 28, Rachel will be releasing her book, Modern Day Magic, across the US, UK, Canada, and Australia via publisher Hardie Grant.
